Ethel's Chocolate Lounge

Ethels burnt umber Lounges MKT100 Strayer Univer positiony January 29, 2012 Consumer Buying Decision The fibre of consumer buying finality that best describes the choice to indulge at Ethels is routine repartee behavior. This type of decision making typically deals with low-cost goods and function and require little decision time. Consumer pastime is a meaningful agent in buying decisions. Consumers atomic number 18 usually familiar with the different labels of the return being considered. In this case, the familiar product would be chocolate. Many consumers have had be intimate with some brand of chocolate; Hershey and Godiva to name a couple. Ethels coffee berry Lounge is an upmarket tarry that allows consumers to enjoy chocolate mend they cordialize in an approachable comfortable aura. Consumer Spending beguile There are quaternity factors that influence consumer spending: social, pagan, somebody, and psychological. The social fac tor can be described as having an upscale and depressurizeed atmosphere where consumers can socialize. The cultural factor describes what the consumer values or the type of social class. In the case with Ethels, consumers can relax in a lounge while enjoying their epicurean chocolate. The individual factor deals with things such as gender, age and personality.

Lastly, is the psychological factor. This factor deals with your perception, motivation, learning, and belief and attitudes. Consumer Motivation Factors Ethels Chocolate Lounge provides a relaxed atmosphere that allows consumers to socialize whil e enjoying gourmet chocolate and drink. Of! ten multiplication after a toilsome days work, mass are expression for a place where they can sit back, relax, enjoy good food and socialize with friends. They are looking to go somewhere that is classy, all the same comfortable. Ethels certainly provides these things. new(prenominal) factors to be considered are previous experience, interest, perceive risk of damaging consequences, situation and social...If you want to get a full essay, nightclub it on our website: OrderCustomPaper.com

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