Marketing Techniques Are Used to Market Products Essay

P1 describe how marketplaceing techniques argon used to market proceedss in two organisations Marketing is the activity and unconscious lick for creating, communicating, delivering, and exchange a product or service which has values for the customers/clients. Overall it is an integrated process which builds customer affinity and creates an identity for their customers and themselves.However, marketing croup be free into submarkets traffic to Consumer marketing and work to Business marketing.Business to Consumer MarketingThis is the process by which companies create a value for customers and build a absolute customer relationship. Importance of creating a customer relationship is for the course to baffle a return value from the customer (e.g. Newsagent to Consumer).Business to Business MarketingThis is creating a value, solution, and relationship either for a short status or a long term with a headache or a brand. This process generates a dodging that motivates sale s techniques, contrast communication, and business developments (e.g. Wholesalers to Newsagents).A business with an aim is the goal the business lacks to achieve (Long Term). primary quill aim for all business organisations is to add value to the product or service they are providing and whatever businesses involve in making some earnings. Some other aims include more strategic options like expansion, market leadership/ sum up in market share and brand building. Business objective is more of step by step think to wage in order to achieve a stated aim (Short Term). To survive the progress made by the business to achieve the objective, skilful plan usedPrivate SectorBusinesses in the snobby heavens are owned by closed-door individuals or groups. The main aims and objectives of a private celestial sphere business are to shake profit and survive. Examples are Ford, Nokia and Armani. habitual SectorBusinesses in the public sector are owned or controlled by the g everyplacen ment or regional authorities. Public sector businesses aims and objectives are not necessarily aiming to make a profit most of their property comes from funds that are acquired through tax revenue. These types of business organisation for poser are NHS, Fire Services and State Schools.Voluntary SectorsBusinesses in the volunteer sector raise money to support particular cause or provide a service to those in need. Even though unforced sector businesses do not aim to make a profit, they do aim to make a surplus afterwards all be accept been coered. Another aim voluntary sector businesses may have is to increase service provision. Examples of this type of business are Save The Children, genus Cancer Research UK, RSPCA.However, public and voluntary organisations have similar aims to the private sector which is to run efficiently.The three sectors base plan their objectives by using SMARTSpecific making sure the objective is clear and readable.Measureable for example, the inf o can be quantified.Achievable if the objective is possible to be attained.Realistic make sure the objective is real depending on the current stature of the business. cartridge holder Bound making sure the objective can be achieved in an associated time period.Marketing strategies define objectives, plan and produce the way the business is going to satisfy customers in the chosen market. Using market strategy, businesses primp marketing goals, define target markets and describes how the business should work to achieve the localization to have an advantage over its competitors. The process used for marketing strategy has three steps, which are shown below1.Research and PlanningDuring this period, the business/organisation number one develops an understanding and gathers a clear picture of their target customers. As salutary as understanding the customers, the firm alike analyse their market and competition. This gives them a view of what the markets are wanting and what the market needs and too they can follow the steps of the competitors. With this information they can then plan and rootage developing their market strategy.2.Developing The Market StrategyThis is the next step after collecting data from analysing the market and competition and as well as understanding the markets needs and wants. Next steps are to refine the scattering so what would be the best way to deliver the product or service to the target customer. The firm at this point identify their objectives and film the right path to exploit any opportunities seen during the research degree.3.Determining Actions and ControlsFinal stage is when you implement the strategy. So to implement the strategy the organisation has to analyse the monetary costs by creating a budget and evaluate the costs. After having this data calculated, the marketing strategy is then put into action and during the period of the activating of the strategy the firm forget continue to evaluate the effectivene ss of the strategy and either start planning for a modern one or extend if there may be any faults in the late strategy.Now looking at the two businesses given Brodies Beer and Cadburys plc they both are private sector businesses with Brodies Beer having aims to survive and maximising profit and Cadburys plcs aims is to increase growing in market share and maximising profit.Cadburys PlcOne of Cadburys products called Fuse was being developed and Cadburys had an objective set trance working on their new product. Their objectives wereTo grow the market for chocolate confectionary.To increase Cadburys share of the snacking sector.So when developing the product, the objective increase Cadburys share of the snacking sector was set to make sure that when Cadbury launched another product it had a USP (Unique sell Point. Fuse is a snacking and chocolate freeze and was developed to bolster the adjust of Cadburys against the consumer trend towards snacking. Cadburys had a target marke t of ages from 16-34 when launching the fuse suspend and had launched a Fuseday campaign for the release of the chocolate/snacking bar Fuse. They had used locate Marketing by having sponsorship from the Daily Mirror and Live TV and also Public Relation campaign involving national TV, radio and press coverage.The product Fuse was the first national product launch from Cadburys in over 20 years and due to the high marketing commitment over 40 million bars were delivered to trade in the first week of launch. Branding technique was used for all the marketing of the Fuse bar and the campaign called Fuseday it produces a positive image and presents an awareness of the product and fellowship through advertising campaigns with a consistent theme. There are also other marketing techniques that are used for new or be products in a new or existing market, these techniques are growth strategies, survival strategy and relationship marketing.Brodies Beer LtdBrodies Beer is a private limited company in the private sector. They brewer their own beers and also sell them. One of the beers they have is Stillwater, Premium 45, 8.5% Belgian Malt Liquor. 50% Corn and Massive dry hops of Galaxy, Citra, Kohatu Brodies Beer market their products by launching an event which allows the public to examine and ponder round in the brewery looking and tasting the different types of beer free samples. This is one sort of relationship marketing and giving away free samples is an attractive way to crusade their products and the business itself to the open public. This allows customers to have a test drive of the products that the businesses want to promote.The long term of free samples is that the customers will remember this act and will start purchasing the products. Free samples also bring in new customers and new products into the market and this gives Brodies Beer the opportunity to gain new trustworthy customers which is the benefit of relationship marketing. The only drawback to this is the financial investment. All the money played out in brewing the alcohol and then giving most of it as tasters is a drawback as the time and money spent can go to waste if those customers are not going to purchase any beer in the future. However giving away free samples is a win-win strategy for the business as well as the consumers.