Roy Rogers Restaurants

What should Frank Martinez do about the salad bar issue? Objectives 1. To discover the Inputs ~ Process ~ Outputs model 2. To illustrate the tensity in the midst of standardization and innovation Case Synopsis Roy Rogers Restaurants is a fast regimen franchise business owned by Marriott Corporation. Roy Rogers is pursuing a strategy of aggressive growth by dint of the licensing of single-handed franchisees (ie., independent owners) to operate its restaurant outlets. The baptismal font describes the temper of the franchise manufacturing and provides statistics on the major franchise organisations. The finish in the show window focuses on a request by a vast and powerful franchisee to eliminate the salad bar in a downtown Roy Rogers location. This decision seems trivial, but, in fact, proves to have crucial consequences for the strategy of the business, and the birth between the franchisor (Roy Rogers) and the franchisees. At the heart of the case is the tension b etween innovation (ie., allowing the franchisee to tailor his merchandises and services to the local market) and standardisation (ie., accord in the franchise concept). This problem is particularly tight in any franchise business since consistency in product and/or service offering defines value two in the eyes of the customer and the franchisee.

Case Background and Theory This case provides an subtile vehicle to illustrate the power and pitfalls inherent in the counterfeit of performance measurement and control systems. For any organisational process, managers can impress on to supervise either inputs (e.g ., material, labor, energy), process (e.g., ! ongoing black market that transforms inputs into outputs), or outputs (products or services that have value to recipients). Chapter 4 of Simons, doing Measurement ~ Control Systems for Implementing Strategy lists the conditions that managers use to decide whether to observe inputs, processes, or outputs. Prominent among these criteria is the effect of this choice on standardisation... If you privation to ticktack a full essay, order it on our website: OrderCustomPaper.com

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