Mkis Support For The Marketing MkIS stand for the market management numeric operation: perceived improvements for marketing management Type of condition: heap Evaluates which information included in Marketing cultivation Systems (MkIS) has been measurable in providing support for the marketing management process. withal analyses what improvements in marketing and sales earn been realized by implementing MkIS to support the marketing management process. Furthermore, investigates, in more detail, what in operation(p) MkIS sub-systems have contributed to improved effectiveness for implementing and controlling marketing efforts.
The results of a prospect of 50 Finnish wholesale companies showed that MkIS have support marketing management in all complementary travel of the marketing management process. Information that is perceived to be usable for the diametric steps of this process, however, varies. The perceived improvements of studied MkIS usage were higher(prenominal) in marketing than sales tas...If you want to get a plenteous essay, order it on our website:
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